Influencing and Communicating the Vision - External

Through couple of experiences in big companies, I learnt that, it is extremely important to communicate technology vision and strategy to all the stake holders. 

A Major external stakeholders are "customers", share holders, partners, industry groups and peers, competition and recruitment.So, it is important to  devise strategy to communicate technology vision to these stake holders.

While communicating to the customers and share holders, it is important to communicate very simple terms, ex: letting them know, our product is very highly secure and your data is very safe with us. Or letting them know we are mobile friendly and we host all our data in cloud.

While communicating with industry groups and peers, competition, it is important to "highlight" achievements of the product/platform or how we plan to be ahead of technology curve.

So, it is important to work with Marketing  and PR teams to get Blogs going to be read by website readers. It is important to have representation in relevant conferences as speakers or promoters.

From recruitment point of view, it is important to let future engineers know that, we are working on cutting edge technologies and they can further their careers here.

To Learn more