Mobile Strategy - SMB

Mobile is a platform like Web is. Question is what are the best ways to provide great experience for the mobile customers and in return you will get significant value from these customers. 

If you are a SMB the mobile strategy discussions are about following topics in that order.

1. What do I need to do to make my existing customer happy by providing best experience for a given mobile device(Phones or Tablets)?

2. How do potential customers discover my products and offerings on mobile?.

3. How do my existing and potential customers discover my offerings and engage with it on mobile?. How do I convert that into revenue?.

4. How can I as business make best choices to offer "right content" to "right user" at "right moment"?.

5. How do I make these users who discovered my product/content/services on the mobile to buy?.

6. Since, I can't afford Native Apps, what is effective mobile presence for me?. Is it Mobile Web?. Is it presence in apps like Yelp, Foursquare, google, facebook?. Is it Social presence and ads?.

If we focus on these 6 questions and start answering in detail, there will be good mobile strategy comes out of it. Answers to these questions automatically answer

a. Top line growth questions on mobile. Can come up with sensible revenue numbers.

b. How an effective mobile funnel can be developed for the business to help potential customers from discovery to becoming customers.

c. A great Mobile Presence strategy can be developed. Developing native application may not be great strategy if you are a SMB. There are very different tactics that can be used to have Mobile Presence.

d. Can answer questions around what Mobile Products and offerings will help your business.

e. A Great customer retention strategy can be developed.

f. If I invest in Mobile Web site, how can I monetize?.

We can discuss details around each of these topics in detail. Each topic needs different broader and tactical execution strategies around tools, people and technologies.